How to start an online boutique

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How to start an online boutique: a boutique launch checklist. Sign up for the free boutique bootcamp course and launch your online shop. 


How do you start an online boutique?

Are you interested in learning more about how to start an online boutique? One of the first steps you need to take is making sure you are legally operating your online boutique. Some things you may need for an online shop include a sellers permit, business license, terms of service and federal tax i.d. (EIN)



1. Choose A Business Name

Search your state directory to find a unique business name for your boutique. You will need to register your business name.


2. Choose Your Business Structure

Decide whether your boutique with operate as an LLC. You could also operate under a DBA or form a corporation. Incfile can help you form your business for an affordable filing fee.

Click here for help forming your business entity online now.


3. Obtain An EIN if needed

The IRS requires you to have an EIN (Employer Identification Number) if your business retains employees or if you operate your business as a corporation or a partnership. 


4. Get a Seller Permit & Sales tax ID

A seller permit could also be called a resale permit, reseller license or something else depending on your state. This type of permit is required by any business selling merchandise in many states. If you are located in a state with sales tax, you may also need a sales tax ID for paying quarterly sales tax. Contact your state business department to learn more about the exact requirements where you live.


5. Determine your brand & ideal customer

Determine what type of clothing your online boutique will sell and who your target audience is. Design your brand to reflect your style and attract your target market. 


6. Find Inventory

Finding wholesale clothing is something you will need to do before launching an online boutique. Reliable, high-quality inventory is something you will have to search for. Make sure the clothing you select aligns with your brand and target audience. I offer a free wholesaler list available for download here 


7. Purchase a Domain Name

When you sign up for Shopify you can purchase a domain name and link it to your website right away.

Go Daddy has good deals on domain names.


8. Choose an E-commerce Platform

Choose an ecommerce platform for your online boutique. Compare selling platforms to find one that is customizable with the most capabilities. Personally, my favorite e-commerce platform is Shopify - it is user friendly and has many capabilities ideal for operating a successful online shop.

Enroll in my free course for help starting your Shopify store.